第四十六回： 市场主导（ A NEW DOMINANT）
营销之父彼得克鲁克( PETER DRUCKER )说过这么一句话， if we wan to know what a business is we have to start with its purpose , there is only one valid definition of business purpose : to create a er . it is the er who determine what a business is . For it is the er , and he alone, who though being willing to pay for a good or servibsp;, verts eibsp;resourbsp;into wealth ,things into goods. What the business thinks it produbsp;not of first importanbsp;--especially not t